Celebrating Raya is more than just the excitement of
finding the perfect ‘baju raya’, or the joy of feasting on scrumptious food. It is a time
of gratitude towards our family and friends, and towards the place we call home.
This year, with the support from Tourism Malaysia, IPC Shopping Centre is expanding
the word “Home” beyond the traditional wooden planks and concrete walls to the
beaches, islands and tropical rainforests of Malaysia through a “Cuti-Cuti Raya”
campaign from 23 June – 10 July 2016.
This unique collaboration calls us to go the distance and appreciate the natural beauty that our nation has blessed us with. The month long celebration customarily observes thousands of Malaysians travelling back to their respective hometowns for family reunions and house visitations. Most of their hometowns are only short drives away from a few vacation hotspots where families can widen their scope of Raya activities to going on a camping trip or diving into a sea of fish.
“There has been a recent trend of Malaysians travelling overseas during the Raya holiday. Little do they know, there is still so much to explore in this wonderful country we call home,” said Mr. Loh Long Chiang, IPC’s Centre Manager.
“Malaysia is covered in rainforest from the east to the west. Some relatively un- touched and well-preserved. She is surrounded by beautiful islands with clear blue waters, and she is clothed with soft sandy beaches, perfect for family picnics and outings,” he articulates.
To inspire shoppers about the lesser known destinations in Malaysia, IPC decides to go all out in putting together an adaptation of Malaysia’s tropical landscapes. Bring out the cameras and get excited to walk through a tunnel of tropical trees, pass by colourful beach houses and read fascinating facts of selected locations such as the glowing beach of Pulau Sembilan in Perak.
This unique collaboration calls us to go the distance and appreciate the natural beauty that our nation has blessed us with. The month long celebration customarily observes thousands of Malaysians travelling back to their respective hometowns for family reunions and house visitations. Most of their hometowns are only short drives away from a few vacation hotspots where families can widen their scope of Raya activities to going on a camping trip or diving into a sea of fish.
“There has been a recent trend of Malaysians travelling overseas during the Raya holiday. Little do they know, there is still so much to explore in this wonderful country we call home,” said Mr. Loh Long Chiang, IPC’s Centre Manager.
“Malaysia is covered in rainforest from the east to the west. Some relatively un- touched and well-preserved. She is surrounded by beautiful islands with clear blue waters, and she is clothed with soft sandy beaches, perfect for family picnics and outings,” he articulates.
To inspire shoppers about the lesser known destinations in Malaysia, IPC decides to go all out in putting together an adaptation of Malaysia’s tropical landscapes. Bring out the cameras and get excited to walk through a tunnel of tropical trees, pass by colourful beach houses and read fascinating facts of selected locations such as the glowing beach of Pulau Sembilan in Perak.
Shoppers can expect many useful information of our travel destinations, admire
some beautiful photos of these places in the “Rainforest Gallery”, and get assistance
from travel agencies available on ground in making travel plans easy with afforda-
ble tour packages.
While they’re at it, shoppers are encouraged to participate in IPC’s “Complete the Scene” contest and stand a chance to win exciting travel packages and a total of RM600 worth of shopping vouchers! How does this work? IPC will be posting 1 theme each week for 3 weeks on their Facebook and Instagram pages. All shoppers have to do is to like and follow IPC Shopping Centre on Facebook and Instagram, find the perfect spot on IPC’s “Cuti-Cuti Raya” ground setup and snap the most creative pic- ture according to the theme. Then, post it on Facebook or Instagram with the hashtag #IPCCutiCutiRaya and #IPCShoppingCentre. Watch out for the weekly winner announcement!
That’s not all! As an act of appreciation, IPC is offering Raya vouchers to shoppers who spend a minimum of RM300 anywhere within the centre. IPC is also giving away a limited edition 2-tier cake stand with a minimum purchase of RM800 in a single re- ceipt or a combination of two receipts within the same transaction day, while stocks last.
For the little ones, there are a variety of creative workshops such as quilling fancy Raya cards, building their very own paper terrariums, mini islands and nature friendly cars from recycled materials. This includes a special workshop on designing one of those lovely ethnic head accessories. Also, don’t miss out on the sooth sounding ‘angklung’ performances, and be sure to catch the culturally enriched “Dikir Barat” and Bornean dances lined up for the entire family to enjoy.
“At IPC, we practice ‘edu-taining’, which is good mixture of education and enter- tainment. Besides being thankful for the different holiday sites and attractions, we also want to appreciate the very thing that makes Malaysia special, which is our diversity in food and culture. Every state has its own delicacies and practices, but not every Malaysian is aware of that and it is our desire to share and inspire the public about it,” adds Ms. Karyn Lim, Marketing Manager of IPC Shopping Centre.
While they’re at it, shoppers are encouraged to participate in IPC’s “Complete the Scene” contest and stand a chance to win exciting travel packages and a total of RM600 worth of shopping vouchers! How does this work? IPC will be posting 1 theme each week for 3 weeks on their Facebook and Instagram pages. All shoppers have to do is to like and follow IPC Shopping Centre on Facebook and Instagram, find the perfect spot on IPC’s “Cuti-Cuti Raya” ground setup and snap the most creative pic- ture according to the theme. Then, post it on Facebook or Instagram with the hashtag #IPCCutiCutiRaya and #IPCShoppingCentre. Watch out for the weekly winner announcement!
That’s not all! As an act of appreciation, IPC is offering Raya vouchers to shoppers who spend a minimum of RM300 anywhere within the centre. IPC is also giving away a limited edition 2-tier cake stand with a minimum purchase of RM800 in a single re- ceipt or a combination of two receipts within the same transaction day, while stocks last.
For the little ones, there are a variety of creative workshops such as quilling fancy Raya cards, building their very own paper terrariums, mini islands and nature friendly cars from recycled materials. This includes a special workshop on designing one of those lovely ethnic head accessories. Also, don’t miss out on the sooth sounding ‘angklung’ performances, and be sure to catch the culturally enriched “Dikir Barat” and Bornean dances lined up for the entire family to enjoy.
“At IPC, we practice ‘edu-taining’, which is good mixture of education and enter- tainment. Besides being thankful for the different holiday sites and attractions, we also want to appreciate the very thing that makes Malaysia special, which is our diversity in food and culture. Every state has its own delicacies and practices, but not every Malaysian is aware of that and it is our desire to share and inspire the public about it,” adds Ms. Karyn Lim, Marketing Manager of IPC Shopping Centre.
Culture is not the only thing that IPC wishes to emphasive. Each section of the instal-
lation includes a write up on how travelers can take part in conserving the ecosys-
tem through ‘voluntourism’ – a volunteer program for tourists. Some wildlife and envi-
ronmental foundations provide group and family activities so that children can be
part of it. It is never too young to care for Mother Nature.
Turn this Raya into a memorable and rewarding one by going for ‘cuti-cuti’ with your family and friends, especially after all the heartfelt efforts of ‘cuci-cuci’ and ‘masak- masak’. IPC wishes everyone a joyous Raya full of warmth and gratitude.
Turn this Raya into a memorable and rewarding one by going for ‘cuti-cuti’ with your family and friends, especially after all the heartfelt efforts of ‘cuci-cuci’ and ‘masak- masak’. IPC wishes everyone a joyous Raya full of warmth and gratitude.
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